UCSF Benioff Children’s Hospital

From concept to production and completion, we saw the UCSF Children’s Hospital through two integrated brand campaigns.

In the first, we told the incredible stories of six amazing patients, three of which were made into 30-second TV spots. Hands-down the best part of this work is the heart-warming letters of appreciation from the families, for letting us share their stories in hopes of helping families in similar situations.

In 2015 we refreshed the campaign, announcing the merger of UCSF Benioff Children’s Hospital and Children’s Hospital of Oakland.

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